Whether it’s a simple 30 second ‘elevator pitch’ describing what your company does, to a glorious high-definition corporate video showcasing your services, video can make all the difference.
Did you know that including video on your website can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?
You might also consider aerial shots as an eye-catching addition – perhaps your business headquarters are impressive, or perhaps some of the work you do involves outside spaces. Aerial pictures shot by drone cameras are a fast-growing section of the social media industry. Instagram reports more than 1.6m pictures are now tagged #drone, and video views have gone up by 40%. Increasingly, businesses and individuals are requesting drone images as part of their promotional material.
So when the time comes to revamp your website, consider this: we live in a visual age. And you have more chance of landing that contract if people like what they see.