Does Your Website Have What It Takes?

by Shiulie Ghosh

So you’ve decided it’s time for a new website.

Maybe your old one looks outdated. Maybe it doesn’t translate well onto mobile platforms. Or maybe it hasn’t kept pace with your evolving company. Whatever the reason, you want to make sure you have the right content to catch the eye of potential customers.

And increasingly these days, the right content includes video production. Video is no longer an ‘up-and-coming’ marketing tactic – it’s here to stay.

Whether it’s a simple 30 second ‘elevator pitch’ describing what your company does, to a glorious high-definition corporate video showcasing your services, video can make all the difference.

Did you know that including video on your website can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?

You might also consider aerial shots as an eye-catching addition – perhaps your business headquarters are impressive, or perhaps some of the work you do involves outside spaces. Aerial pictures shot by drone cameras are a fast-growing section of the social media industry. Instagram reports more than 1.6m pictures are now tagged #drone, and video views have gone up by 40%. Increasingly, businesses and individuals are requesting drone images as part of their promotional material.

So when the time comes to revamp your website, consider this: we live in a visual age. And you have more chance of landing that contract if people like what they see.